Back to UNI

How exciting… back to uni! Let’s let go of the rules we’ve been taught. Let’s release ourselves from the shackles that limit us. Let’s become so ON FIRE with our message, that we’ll positively enchant those who need to hear it. Let’s dive into your Personal Brand. You deserve to confidently and authentically show yourself.

The Brand Rebel University

An enticing Personal Branding program to become Naturally Magnetic with a Meaningful Message

The Brand Rebel University is a 12-week online program designed for you if you’re ready to take the Lead in your professional life and use your voice to make impact. You’ll immerse into your personal brand using different ways of learning. Go at your own pace with the learning library, and stay committed by joining the live sessions. Need more support to dive deeper? You can opt for 1-1 feedback to maximize your journey!

Personal branding is a leadership skill that you’ll most likely want to develop to level up in your professional life. During the program you will focus on 3 key questions:
Who do you choose to be (identity)?
How do you want to show up (expression)?
What you will do and say to make a difference (message)?

But… this doesn’t stop at the threshold of the office. On the contrary. You are with yourself all the time! Truly embodying your Personal brand and its message means living it… that’s how you make real impact.

Genuinely interested? Get on a discovery call now to see if this training is for you! (You can join straight away, yay!)

This is what I discovered for myself…

I remember the days when I thought I wanted a big shot career in corporate. That never happened ;-). But I still thought that being in business as an entrepreneur meant that I needed to show up in a certain way. You know… I needed to dress a certain way. I needed to look a certain way. I needed to prove myself. I needed to be seen as an ‘authority’, so I better prove that I have what it takes. I looked at the leaders in this world: confident, hustling their way though business, pushing through. It felt intimidating. Exhausting. And I couldn’t keep up…

Seriously? Yes seriously. This was me in 2012. Pretty, polished, perky and disconnected from myself.

In a nutshell, what changed?

  • I traveled. I reconnected. Such a cliché, but true ;).
  • I decided to let my heart master my head.
  • I decided to let go of the ‘rules’ of professionalism and created my own definition of being an authority.
  • I stopped trying to please the world, and was okay with scaring people away. I attracted only the people I genuinely wanted to work with

In other words, I built my personal brand. I’ve now trained and coached many others, like you, to let go of rules and build their personal brand on their own terms too. You can do this. You deserve the joy it brings!

The value of establishing your Personal Brand is that you’ll:
  • Become recognized for your strength and value
  • Build a strong reputation
  • Attract clients that match with who YOU are
  • Attract the job that fits with who you are…
  • Increase your income, because it’s not about price anymore, but about YOU
  • Positively influence how people perceive you (by becoming super REAL)
  • Feel more confident in expressing yourself authentically
  • Know what’s right for you and what’s not (and stick to it)

I’ve been exactly where you are now. AND… I’ve invested 70K and more to develop my personal branding, marketing & coaching skills. I’d love to save you the time and money I invested and simply share everything I know :).


You can fully immerse into the experience of establishing your personal brand on your own terms; maybe by going at your own pace DIY-style, maybe by getting 1-to-1 support. Here’s everything that’s included:

  • 12 online, realtime and highly engaging workshops with a lot of embodied practices, breakout rooms and exercises to keep you active and inspired while learning and implementing the steps.
  • 1-year access to an extensive learning library that will guide you through the Brand Rebel Blueprint (incl. videos, demos, meditations, exercises, tooling) – this is a core component of your journey.
  • Optional 1-2-1 coaching through recorded or written feedback on the work you send in.
  • 1-year access to our in-app course ‘Audacious Audience Identifyer’ to help you get clear on who you wish to serve
  • 1-year access to the Personal Branding Toolbox with 30+ tools, templates, structures, step-by-step plans on e.g. visual branding, positioning, expression, marketing, copywriting, audience and sales.
  • The Brilliant Brand Archetypes book – a unique archetype system designed by your trainer Michelle – that will help you put yourself out there authentically.
  • Your Branded Language – a one-of-a-kind e-book on how to use language as a tool to create an experience… and pull people in :).
  • Community!!! Yes, you’ll become part of a Telegram group (with the people in your program), and the Brand Rebel Channel will keep you updated on new tools that you could use.
“Let’s get the basics right here: the way you carry yourself through life impacts everything you do. YOU are the one that’s always there. How will you become your own foundation?”

Consciously Building your Personal Brand
in 6 simple Steps

Instead of wasting time doing the wrong things in the wrong order, staying stuck in that icky ‘I’m not there yet!’ feeling, or risking ruining your reputation, I can take you on a journey through my prove, one-of-a-kind 6-step method, the Brand Rebel Blueprint – tried and tested, always improved.

IDENTITY: Start with YOU

Yes, we all know you need to know your ‘why’ to live a life of purpose. And knowing why you do what do you, is amazing! But if you’re still hesitant to put yourself out there, if you still feel that you’re somewhat scared of what people might say (which is only human) or to get a ‘no’ (nobody likes rejection), you might have a dream, but you won’t make it a reality.

Here’s what you need to know: to become visible, means getting real with yourself. Your fears, your ugliness, your shortcomings, and… your power, wants and needs. You need to start with YOU. We’ll spend a lot of time on building confidence and really understanding your true identity.

Module 1: All of You Activator ™
Module 2: Brave Brand C.O.M.P.A.S.S.™

EXPRESSION: Decide how you want to show up

Your personal brand starts within. But you knowing your amazingness is irrelevant if people have a completely different perception. How you show up impacts that perception. Is this about your clothing? Your looks? The pictures on your Instagram feed? Heck no! It’s about the energy that you put out first and foremost… the rest is just decoration.

This means getting real with yourself. What energy are you radiating now? Is that honoring all of you or only a small part? Not expressing yourself fully can actually make you feel miserable. That does NOT mean ‘just winging it’. it means connecting with certain archetypes within you and developing them consciously. During the training you’ll be taken through a unique, holistic archetype system I have developed myself and cannot be learned elsewhere.

Module 3: Brilliant Brand Archetypes ™
Module 4: Got the E.D.G.E. Gateway ™

MESSAGE: Get clear on what to do and say

Anyone who builds a personal brand will speak up for their beliefs. After all, you’re not just a pretty face, you got something to say as well. This means getting clear on what these beliefs are and how you can communicate them. You’ll learn how language can influence people’s perception of you and how you can utilize language to strengthen your personal brand. More importantly, you’ll learn how to align your words with action.

You’ll learn how to write a bio about yourself, that clearly states your value, beliefs and strengths. This will help you to position yourself on your LinkedIn profile, website, social media content, and a lot more.

…Oh and there are countless hands-on tools and templates available for you. Be ready to implement your message straight away!

Module 5: Powerful Message Maker ™
Module 6: Conscious Content Creator ™

“A first impression is not about what people see; it’s about how people feel. Your personal brand is what people perceive of you with all their senses. What will you do to make people feel that they’re in the right place?”

⬆︎”Yay, thanks Michelle, this sure helps! So inspired by the brand training. A friend of mine gave me some positive feedback; she said my voice has changed, it’s more present. I know this is because of the process we went through. So grateful.”

➡︎“Again, super thanks for sharing your knowledge! I am blown away. I’m at Bagles & Beans working on my brand like a maniac. Tears rolling down my face – who gives a fuck I’m in a restaurant – because I’m overwhelmed with so much clarity. Thanks ready to rock my brand.”

Your results?

  • Clarity on your Personal Brand with your message at the core

  • A clearly stated vision that will keep you focused on what YOU have to do here on this planet
  • Your pitch, bio and key statements you want to be known for: DONE
  • Deeper understanding of archetypes and how to consciously use them to make a change
  • A reputation that aligns with how you wish to be seen
  • Less giving-a-fuck about other people’s opinions
  • Understanding how to embody your personal brand inside and outside
  • More LOVE in your heart!!!

About your trainer

Michelle Coops is an international award-winning speaker and entrepreneur, who supports high achieving individuals to create your Personal Brand from the heart, allowing all your flavors to come out. In her membership, group programs and 1-2-1 journeys she focuses on 3 key areas: identity (who are you), expression (how will you show up) and message (what will you say).

Having worked with countless international business owners and professionals on their (personal) brands, she lovingly challenges you to overcome self-sabotage and become your own powerhouse. Her dream is for individuals to bring out their ‘rebelicious’ personality and unapologetically speak up for what they believe in.

“I never saw myself as a speaker. Or a trainer for that matter. I simply identified with the label ‘writer’ for a long time. I felt safe behind my laptop, hiding from the spotlight, writing countless stories for high-end clients in business. I was their voice; and I knew exactly how to get them the right attention from the right clients. I just never let MY voice be heard.

I know better now. And I invite you to read my full story here

Much Love,
Michelle 🧡

Let’s see if there’s a match!

Wanna join the next container? Let’s first have a 1-to-1 chat!

Here’s what others had to say about the training…

“Michelle transfers – apart from a big pile of marketing and communication knowledge – loads of energy on others. How will people be influenced positively? How can you connect prospects to your brand? How can you transform your personality into a personal brand? How will you voice your message? She’ll challenge you by asking the right questions about your positioning. Energetic. Experienced. Expertise. That’s Michelle! She’s absolutely takes you to the next level. Therefore she’s great.”

Richard van Houten,
owner at Bron & Partners

“I’ve learned so much during the Brand Rebel University about branding! My vision and mission are clear and I’ve been able to implement everything on my website and social media.”

Anne Vrieze,
founder & owner at WWZ Academie

“Michelle is a highly driven trainer and a fantastic human being. She’ll transform you in no-time from being ‘just’ an entrepreneur to a real ‘Brand Rebel’. I’ve done many courses over the years, but this one tops all of them. It all matched perfectly. I can honestly recommend Michelle’s programs. She’s spontaneious, keeps her word, inspires and motivates you on all levels.”

Gineke Koot,
Energy Coach, The Energy Company

Listen, I don’t work with anyone

For this Personal Branding program to be a success, I only work with people that are eager to put in the work and people I feel that I can genuinely help. That’s not everyone. Wanna find out of you and me both feel a ‘FUCK YES’?! Let’s jump on a call and see what magic is waiting for us…

“Let’s move beyond expectations. Beyond rules. Beyond the status quo. Beyond prettiness. Beyond faking. Let’s become so raw and real and unapologetic, that the world cannot ignore the sound of authenticity anymore. That’s being Rebelicious – autonomous with a yummie twist.”