Back to UNI

How exciting… back to uni. Learning about everything you haven’t been taught before. How to confidently and authentically show yourself and get the results you desire.

The most fun GROUP deep-dive inTO your Personal Brand

This program is designed for you if you’re ready to take the lead in your life. You’ll immerse into your personal brand by learning online and offline, with the 3-day LIVE training at the heart of the program.

Yes, personal branding is a skill mostly used in our professional lives; the training focuses on who you are (identity), how you are (expression) and what you will do and say (message).

But… this doesn’t stop at the threshold of the office. On the contrary. You are with yourself all the time! Personal branding skills are with you in every part of your life. And that way you’ll be able to connect with people on a deeper level, so you can lead a life of purpose.

Genuinely interested? Get on a discovery call now to see if this training is for you!

HERE’S WHAT’S INCLUDED

This 3-day live training is not all… in fact, the 3 days are part of a bigger program so you can fully immerse into the experience of establishing your personal brand. Here’s everything that’s included:

  • A preparatory journey in our app (we’ll be with you from the start!)
  • 3 day live training & coaching by Michelle in which we focus on the most intense parts of the process (mindset, identity, expression and message)
  • Access to our in-app course ‘Audacious Audience Identifyer’ to help you get clear on who you wish to serve
  • 6 months monthly follow-up coaching (group)
  • Hands-on checklists to position yourself online
  • Bonus templates to help you craft your message
The value of a Personal Brand is that you’ll:
  • Become recognized for your strength and value
  • Build a strong reputation
  • Attract clients that match with who YOU are
  • Attract the job that fits with who you are…
  • Increase your income
  • Positively influence how people perceive you (by becoming super REAL)
  • Feel more confident in expressing yourself congruently
  • Know what’s right for you and what’s not (and stick to it)

In 3 days we’ll get clear on your Personal Brand, so you can take your business or career to the next level!

“Let’s get the basics right here: the way you carry yourself through life impacts everything you do. YOU are the one that’s always there. How will you become your own foundation?”

IDENTITY: Start with YOU

Yes, we all know you need to know your ‘why’ to live a life of purpose. And knowing why you do what do you, is amazing! But if you’re still hesitant to put yourself out there, if you still feel that you’re somewhat scared of what people might say (which is only human) or to get a ‘no’ (nobody likes rejection), you might have a dream, but you won’t make it a reality.

Here’s what you need to know: to become visible, means getting real with yourself. Your fears, your ugliness, your shortcomings, and… your power, wants and needs. You need to start with YOU. We’ll spend a lot of time on building confidence and really understanding your true identity.

PERSONALITY: Decide how you want to express yourself

Yes, we all know you need to know your ‘why’ to live a life of purpose. And knowing why you do what do you, is amazing! But if you’re still hesitant to put yourself out there, if you still feel that you’re somewhat scared of what people might say (which is only human) or to get a ‘no’ (nobody likes rejection), you might have a dream, but you won’t make it a reality.

Here’s what you need to know: to become visible, means getting real with yourself. Your fears, your ugliness, your shortcomings, and… your power, wants and needs. You need to start with YOU. We’ll spend a lot of time on building confidence and really understanding your true identity.

MESSAGE: Get clear on what to do and say

Anyone who builds a personal brand will speak up for their beliefs. After all, you’re not just a pretty face, you got something to say as well. This means getting clear on what these beliefs are and how you can communicate them. You’ll learn how language can influence people’s perception of you and how you can utilize language to strengthen your personal brand. More importantly, you’ll learn how to align your words with action.

You’ll learn how to write a bio about yourself, that clearly states your value, beliefs and strengths. This will help you to position yourself on your LinkedIn profile, website, social media content, and a lot more.

Your results?

  • Clarity on your Personal Brand
  • More confidence to ask for what you’re worth
  • Knowing how to position and market yourself
  • A reputation that aligns with how you wish to be seen
  • Less giving-a-fuck about other people’s opinions
  • More LOVE in your heart!!!

About your trainer

Michelle Coops is an international award-winning speaker and entrepreneur, who supports high achieving individuals to create your Personal Brand from the heart, allowing all your flavors to come out. In her membership, group programs and 1-2-1 journeys she focuses on 3 key areas: identity (who are you), expression (how will you show up) and message (what will you say).

Having worked with countless international business owners and professionals on their (personal) brands, she lovingly challenges you to overcome self-sabotage and become your own powerhouse. Her dream is for individuals to bring out their ‘rebelicious’ personality and unapologetically speak up for what they believe in.

“I never saw myself as a speaker. Or a trainer for that matter. I simply identified with the label ‘writer’ for a long time. I felt safe behind my laptop, hiding from the spotlight, writing countless stories for high-end clients in business. I was their voice; and I knew exactly how to get them the right attention from the right clients. I just never let MY voice be heard.

I know better now. And I invite you to read my full story here

Much Love,
Michelle 🧡

The investment for this training

This 3-day career-enhancing training requires an investment of € 2497 ex vat.
To get our event-only price (which is a yummie discount!), please visit our Personal Branding in 1 Day event ☺.

Here’s what others had to say about the training…

“Michelle transfers – apart from a big pile of marketing and communication knowledge – loads of energy on others. How will people be influenced positively? How can you connect prospects to your brand? How can you transform your personality into a personal brand? How will you voice your message? She’ll challenge you by asking the right questions about your positioning. Energetic. Experienced. Expertise. That’s Michelle! She’s absolutely takes you to the next level. Therefore she’s great.”

Richard van Houten,
owner at Bron & Partners

“Michelle is a wise source for everyone who has a message for the world. I was looking for a way to authentically but strategically share my voice and business and become more visible, she was my answer. I can always contact her for advice, and I love her high energy and supportive vibe.

She keeps surprising me with the way she gives and shares her knowledge. The training was very helpful for me to dig deep and define my brand. I keep integrating all the tools we got in just 3 days because it was so rich 🙏.”

Soraya Petzhold,
Artist & Photographer

“Michelle is a highly driven trainer and a fantastic human being. She’ll transform you in no-time from being ‘just’ an entrepreneur to a real ‘Brand Rebel’. I’ve done many courses over the years, but this one tops all of them. It all matched perfectly. I can honestly recommend Michelle’s programs. She’s spontaneious, keeps her word, inspires and motivates you on all levels.”

Gineke Koot,
Energy Coach, The Energy Company

“I’ve learned so much during the 3-day training about branding! My vision and mission are clear and I’ve been able to implement everything on my website and social media.”

Anne Vrieze,
founder & owner at WWZ Academie

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