Stepping into Leadership

Liberated. Fully embodied. In Leadership. Let’s free ourselves from the shackles that hold us back. Let’s fuel ourselves inside out so we can show up as Leaders, with a message that we’ll positively enchant those who need to hear it. You deserve to confidently and authentically show up and serve.

The Liberated Leadership Intensive

An enticing Leadership program to become an Embodied Leader with a Meaningful Message

The Liberated Leadership Intensive is a 12-week online program designed for you if you’re ready to take the Lead in your professional life and use your voice to make impact. You’ll immerse into yourself and your personal brand using different ways of learning. Go at your own pace with the learning library, and stay committed by joining the live sessions. Need more support to dive deeper? You can opt for 1-1 guidance to maximize your journey!

Personal Leadership is a conscious, ongoing skill. It’s a muscle that requires training. Most likely you’ll want to step into leadership to boost your professional life. Hooray to you!

During the intensive you will focus on 3 key questions:
Who do you choose to be (identity)?
How do you want to show up (expression)?
What you will do and say to make a difference (message)?

But… this doesn’t stop at the threshold of the office. On the contrary. You are with yourself all the time! Truly embodying your own Leadership means having a message ánd living it… that’s how you make real impact.

Make Bold Impact | Live in Alignment | Enjoy a Friggin’ Wealthy Life!

Genuinely interested? Get on a discovery call now to see if this training is for you! (You can join straight away, yay!)

This is what I discovered for myself…

I remember the days when I thought I wanted a big shot career in corporate. That never happened ;-). But I still thought that being in business as an entrepreneur meant that I needed to show up in a certain way. You know… I needed to dress a certain way. I needed to look a certain way. I needed to prove myself. I needed to be seen as an ‘authority’, so I better prove that I have what it takes. I looked at the leaders in this world: confident, hustling their way though business, pushing through. It felt intimidating. Exhausting. And I couldn’t keep up…

Seriously? Yes seriously. This was me in 2012. Pretty, polished, perky and disconnected from myself.

In a nutshell, what changed?

  • I faced my deepest, darkest shadows to change my own, limiting narrative and finally step into Confident Leadership
  • I traveled. I reconnected. Such a cliché, but true ;).
  • I decided to let my heart master my head.
  • I decided to let go of the ‘rules’ of professionalism and created my own definition of being an authority.
  • I stopped trying to please the world, and was okay with scaring people away. I attracted only the people I genuinely wanted to work with
  • I invested a sh*tload of money in myself – professionally and personally to get to the core of who I am (and still deepening this as we speak!)

In other words, I stepped into leadership: I went deep into the shadows to do inner work, so I could step into the light with my personal brand. I’ve now trained and coached many others, like you, to let go of rules and step into leadership. I cheer them on to build a strong personal brand on their own terms too. You can do this. You deserve the joy it brings!

The value of stepping into Leadership is that you’ll:
  • Gain clarity on what you want and how to proceed next
  • Consciously work on your personal brand – like true leaders do
  • Put your whole message into words and learn how to communicate it authentically
  • Reconnect to your courage, so you’ll develop a deeper sense of confidence
  • Transform self-sabotage into power
  • Become recognized for your strength and value
  • Build a strong reputation
  • Attract clients, jobs or an audience that match with who YOU are
  • Increase your flow of income, because you’re establishing yourself (and price becomes less important)
  • Positively influence how people perceive you (by becoming super REAL)
  • Feel more confident in expressing yourself authentically
  • Know what’s right for you and what’s not (and stick to it)

I’ve been exactly where you are now. AND… I’ve invested 70K and more to develop my personal leadership, branding & coaching skills. I’d love to save you the time and money I invested and simply share everything I know :).

Is this you?

  • You feel there’s a path for you, a role to play, and you want to step into that role so you can purposefully make a difference.
  • You’re done with playing small; you want to embody your inner Leadership confidently.
  • You have a business, but you’ve never established yourself as a Leader with a strong personal brand and an inspiring message.
  • You are at a crossroad in your professional life and you want to FINALLY do what feels right on every level. You seek guidance to align your inner and outer world.

Or maybe…

  • You’re in the game already, but you lack direction. You just don’t know how to do things differently.
  • You’re about to start a new business and you want to start right.
  • You’re amazing at what you do, but the idea of visibility or sharing your truth scares you – and still, you know it’s time…
  • You simply want a professional to take you by the hand, reflect on your process and take you to where you want to go.


You can fully immerse into the experience of establishing yourself as a leader on your own terms; maybe by going at your own pace DIY-style, maybe by getting 1-to-1 support. Here’s everything that’s included:

  • Full access to the 6 modules of the Brand Rebel Blueprint (accessible in the Brand Rebel Academy) – the foundation of this program.  This includes videos, demos, meditations, exercises, tooling.
  • Optional upgrade: 1:1 coaching with 6 90-minute sessions, recorded or written feedback on the work you send in and a 1:1 hotline with me (Telegram).
  • Bonus course: 1 year access to the in-app course ‘Audacious Audience Identifyer’ to help you get clear on who you wish to serve
  • The Personal Branding Toolbox with 30+ tools, templates, structures, step-by-step plans on e.g. visual branding, positioning, expression, marketing, copywriting, audience and sales.
  • Bonus course: Canva Tutorial to amp up your DIY digital design skills
  • Bonus course: Basic Business Game Plan to enhance your business skills – mindset, product levels, pricing and all.
  • 6 Embodiment practices to get your juices flowing from head to heart to pelvis.
  • The Brilliant Brand Archetypes book – a unique archetype system designed by your trainer Michelle – that will help you put yourself out there authentically.
  • Your Branded Language – a one-of-a-kind e-book on how to use language as a tool to create an experience… and pull people in :).
  • Community!!! Yes, you’ll become part of a Telegram group (with the people in your program), and the Brand Rebel Channel will keep you updated on new tools that you could use.
  • 24/7/365 Easy access to all material on all devices – app, desktop, etc.
“Let’s get the basics right here: the way you carry yourself through life impacts everything you do. YOU are the one that’s always there. How will you become your own foundation?”

Consciously Stepping into Embodied Leadership
in 6 simple Steps

Instead of wasting time doing the wrong things in the wrong order, staying stuck in that icky ‘I’m not there yet!’ feeling, or risking ruining your reputation, I can take you on a journey through my prove, one-of-a-kind 6-step method, the Liberated Leaders Blueprint – tried and tested, always improved.

IDENTITY: Start with YOU

Yes, we all know you need to know your ‘why’ to live a life of purpose. And knowing why you do what do you, is amazing! But if you’re still hesitant to put yourself out there, if you still feel that you’re somewhat scared of what people might say (which is only human) or to get a ‘no’ (nobody likes rejection), you might have a dream, but you won’t make it a reality.

Here’s what you need to know: to become visibly authentic, you need to dig up what’s invisibly stopping you. Your fears, your ugliness, your shortcomings, and… your power, wants and needs. You need to start with YOU. We’ll spend a lot of time on building confidence and really understanding your true identity.

Module 1: All of You Activator ™
Module 2: Brave Brand C.O.M.P.A.S.S.™

EXPRESSION: Decide how you want to show up

Your ex-press-ion is about pushing out what’s within. You start inside. But you knowing your amazingness is irrelevant if people have a completely different perception. How you show up impacts that perception. Is this about your clothing? Your looks? The pictures on your Instagram feed? Heck no! It’s about the energy that you put out first and foremost… the rest is just decoration.

This means getting real with yourself. What energy are you radiating now? Is that honoring all of you or only a small part? Not expressing yourself fully can actually make you feel miserable. That does NOT mean ‘just winging it’. it means connecting with certain archetypes within you and developing them consciously. During the training you’ll be taken through a unique, holistic archetype system I have developed myself and cannot be learned elsewhere.

Module 3: Brilliant Brand Archetypes ™
Module 4: Got the E.D.G.E. Gateway ™

MESSAGE: Get clear on what to do and say

Anyone who steps into leadership and builds their brand will speak up for their beliefs. After all, you’re not just a pretty face, you got something to say as well. This means getting clear on what these beliefs are and how you can communicate them. You’ll learn how language can influence people’s perception of you and how you can utilize language to strengthen your personal brand. More importantly, you’ll learn how to align your words with action: embodiment.

You’ll learn how to write a bio about yourself, that clearly states your value, beliefs and strengths. This will help you to position yourself on your LinkedIn profile, website, social media content, and a lot more.

…Oh and there are countless hands-on tools and templates available for you. Be ready to implement your message straight away!

Module 5: Powerful Message Maker ™
Module 6: Conscious Content Creator ™

“A first impression is not about what people see; it’s about how people feel. Leaders understand this.  They understand the power of creating an open space for people to feel accepted and seen. What will you do to make people feel that they’re in the right place?”

⬆︎”Yay, thanks Michelle, this sure helps! So inspired by the brand training. A friend of mine gave me some positive feedback; she said my voice has changed, it’s more present. I know this is because of the process we went through. So grateful.”

➡︎“Again, super thanks for sharing your knowledge! I am blown away. I’m at Bagles & Beans working on my brand like a maniac. Tears rolling down my face – who gives a fuck I’m in a restaurant – because I’m overwhelmed with so much clarity. Thanks ready to rock my brand.”

Your results?

  • A strong sense of inner Leadership that gives you a remarkable, embodied presence in the outer world
  • Clarity on your Personal Brand with your message at the core
  • A clearly stated vision that will keep you focused on what YOU have to do here on this planet
  • Your pitch, bio and key statements you want to be known for: DONE

And also…

  • Deeper understanding of the archetypes within you and how to consciously use them to grow and make impact
  • A reputation that aligns with how you wish to be seen
  • Less giving-a-fuck about other people’s opinions
  • Being recognized as the Leader you are
  • More LOVE in your heart!!!

About your trainer

Michelle Coops is an international award-winning speaker and entrepreneur who supports high achieving individuals to confidently step into heart-centered leadership, allowing all one-of-a-kind flavors to be expressed. In her 1:1 journeys, group Intensives and Leader Ship she focuses on 3 key areas: identity (who are you), expression (how will you show up) and message (what will you say).

Having worked with countless international business owners and professionals on how they present themselves, she now lovingly challenges you to overcome self-sabotage and step into sovereignty so you can present yourself more authentically. Her dream is for Leaders and individuals to bring out their ‘rebelicious’ personality and unapologetically speak up for what they believe in.

“I never saw myself as a speaker. Or a trainer for that matter. I simply identified with the label ‘writer’ for a long time. I felt safe behind my laptop, hiding from the spotlight, writing countless stories for high-end clients in business. I was their voice; and I knew exactly how to get support them into claiming their leadership. I just never let MY voice as a leader be heard.

I know better now. And I invite you to read my full story here

Much Love,
Michelle 🧡

Let’s see if there’s a match!

Wanna join the next container? Let’s first have a 1-to-1 chat!

Here’s what others had to say about the training…

“Michelle transfers – apart from a big pile of marketing and communication knowledge – loads of energy on others. How will people be influenced positively? How can you connect to your prospects? How can you transform your personality into a personal brand? How will you voice your message? She’ll challenge you by asking the right questions about your positioning. Energetic. Experienced. Expertise. That’s Michelle! She’s absolutely takes you to the next level. Therefore she’s great.”

Richard van Houten,
owner at Bron & Partners

“Michelle has allowed me to uncover my truth and find authenticity with who I am and how I show up in the world. I feel so much more in flow – not just in work, but in all other areas of my life as well. Thanks, Michelle, for finding the beauty in my soul.”

– Mark Bryant,
Serial Entrepreneur, award-winning speaker and founder of the Entrepreneur Success Academy

“Michelle is a highly driven trainer and a fantastic human being. She’ll transform you in no-time from being ‘just’ an entrepreneur to a real ‘Brand Rebel’. I’ve done many courses over the years, but this one tops all of them. It all matched perfectly. I can honestly recommend Michelle’s programs. She’s spontaneous, keeps her word, inspires and motivates you on all levels.”

Gineke Koot,
Energy Coach, The Energy Company

Listen, I don’t work with anyone

For this Personal Leadership program to be a success, I only work with people that are eager to put in the work and people I feel that I can genuinely help. That’s not everyone. Wanna find out of you and me both feel a ‘FUCK YES’?! Let’s jump on a call and see what magic is waiting for us…

“Let’s move beyond expectations. Beyond rules. Beyond the status quo. Beyond prettiness. Beyond faking. Let’s become so raw and real and unapologetic, that the world cannot ignore the sound of authenticity anymore. That’s being Rebelicious – autonomous with a yummie twist.”