“Marketing takes soooo much time. It’s soooo hard. And soooo expensive. It’s soooo difficult to stand out. I can’t do this, I am not ready. My customers come first.”
- Thinking that when you share your message, it needs to be perfect. “Others are waaaay better. I can’t do this.”
- Not being connected to the message. When the message is bigger than you, you will be unstoppable.
- Focusing too much on immediate monetized results instead of long term positioning. “It won’t bring in the cash, so I will not spend time on it. Current customers first.”
Here’s how I see it: you need to create a way of working that allows you to put in minimum effort and maximum results. Check this video for hands-on tips on how I simplify my content creation to maximize results. Nope, the video ain’t perfect, baby. And it doesn’t have to be when you’re MESSAGE IS ACE.